Vi are turning a quarter century!
25 year anniversary
Hede Fashion Outlet turns 25! The year 2026 marks a quarter of a century since the ribbon was cut and the doors opened for the very first time — and we’re celebrating all year long. On the 16th of every month, we’ll surprise you with a special anniversary offer: an additional 25% off any item in participating stores. A unique offer available for one day only.
Why the 16th?
Because on 16 November 2001, the centre was officially inaugurated with great fanfare and international star power. Since then, the outlet has grown, evolved, and become a natural shopping destination for the entire region.
25% off any item of your choice
- The 16th every month you'll get an additional 25% off any item in participating stores.
- The offer is only valid for Fashion Club members. So sign up now to get in on the fun! It's completely free and takes only a few seconds.
- You'll find the offer as a coupon in the Fashion Club app. Make sure to download it if you haven't already.
- You can redeem the coupon 1 time in every participating store.
- The offer is only valid on the 16th each month.
Throughout 2026, the celebration continues — with monthly campaigns, surprises, and a major anniversary event in November. Join us as we celebrate this milestone year!
Discount coupon is valid in the following stores
Enjoy 25% off one item of your choice
ADIDAS | AIM'N | BOSS | BJÖRN BORG | DIDRIKSONS | ECCO | ETON | FILIPPA K | GANT | GINA TRICOT | HELLY HANSEN | HOME & COOK | HUNKEMÖLLER | INWEAR & MATINIQUE | JACK & JONES | KARI TRAA | LACOSTE | LE CREUSET | LEE | LEKIA | LEXINGTON | LYKO | LYLE & SCOTT | MARC O'POLO | MICHAEL KORS | MORRIS | NAME IT | NORRØNA | ONLY | ORREFORS KOSTA BODA | OSCAR JACOBSON | RÖRSTRAND IITTALA FISKARS ARABIA | SAMSØE SAMSØE | SAND COPENHAGEN | SELECTED | SKECHERS | TRIUMPH | UNDER ARMOUR
Exclusions may apply. Ask in store for full details.
Discount applies to regular outlet price and cannot be combined with other discounts or offers if not stated otherwise.
Take a trip down memory lane
From international star power to an established designer outlet – the story of Hede Fashion Outlet
When Hede Fashion Outlet — then known as Freeport — opened its doors on 16 November 2001, the centre was launched with major international attention. Supermodel Claudia Schiffer cut the ribbon in front of hundreds of visitors and extensive media coverage, creating an opening day that has become part of Kungsbacka’s local history. Freeport was introduced as Sweden’s first major designer outlet village, opening with around 60 stores. Among them were well‑known brands such as Levi’s, Adidas and Filippa K, all present from day one — and still part of the outlet today.
A unique concept with an international feel
The opening generated great optimism in Kungsbacka. Both the municipality and the local retail community saw the potential of a new shopping village that could strengthen the city’s position as a retail destination, while significantly increasing visitor numbers. The architecture also drew attention right from the start, featuring the distinctive glass pyramids at the entrance and a partially covered pedestrian street — a design approach that was entirely new for Swedish outlet environments.
Growth and transformation
In the years that followed, the centre grew with new brands, new ownership and a refreshed identity. The transformation from Freeport to Hede Fashion Outlet marked a shift towards a more modern and locally rooted concept — while maintaining its strong mix of international brands. Today, 25 years later, the outlet remains a key destination for great shopping and strong labels — and several of the pioneers from 2001 are still part of the journey.
Looking ahead – 25 years of shopping delight
A quarter century after opening day, Hede Fashion Outlet stands as a well‑established part of the retail landscape in West Sweden. What began with star‑studded attention, curiosity and international inspiration has continued to evolve in step with trends and customer demand.
Throughout 2026, this milestone is celebrated with monthly campaigns on the 16th, special surprises, and a large anniversary event in November — a tribute to all customers, brands and colleagues who have made the journey possible.