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World-class shopping only 20 minutes south of Gothenburg, in Kungsbacka. Here we gather over 150 popular Scandinavian and international fashion and lifestyle brands in a wonderful environment. At our outlet you will find designer clothes, interior design and shoes at fantastic prices.

Sneakers på Hede Fashion Outlet

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Unlock the full potential of your workout journey with high-quality active wear from the best brands. We offer industry giants like Adidas and Under Armour, as well as beautiful Swedish brands Aim'n and Björn Borg to name a few. Invest in purpose-designed pieces to give yourself that extra boost for your next workout!

Sneaker season is coming up! Discover the latest trends from the streets and catwalks that will be all over this spring!

Be sure to not miss the Nordic Wellness pop-up gym at the centre, Thursday-Sunday until March 10. Check it out!

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We like to treat our Fashion Club members to something extra. Extra savings, extra discounts, and extra exclusive opportunities.

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Kungsparksvägen 80, 434 39 Kungsbacka(+46)300-57 00 00
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