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Beyond Sustainable

We Go Beyond

Hållbarhetsinitiativ på Hede Fashion Outlet

Many of our stores at Hede Fashion Outlet have products that contain recycled material instead of newly produced, work with more sustainable material choices, less water consumption in production, cut down on transport or have social sustainability initiatives. Scroll down the page to read about some of the initiatives from our stores, or feel free to ask in your store to find out more.

NO BIG FANS OF PLAIN HUMAN STUPIDITY

Peak Performance

The earth cannot keep up with consumption, waste, pollution, conflict, de-forestation, de-glaciation, over-fishing, social injustices and plain human stupidity. The second you produce anything; you leave a mark. Our non-stop race for bigger, better and faster has led to catastrophic heating, fueled by CO2 emissions.

DESIGN WITH NO EXPIRATION DATE

Apart from doing everything we can to minimize waste, chemicals, and micro plastics, we focus on making products that we can keep in play as long as possible. That’s why everything we make is made to last, both in terms of quality and design. We reach that by using quality materials and constructions, nailing a timeless look, and educating customers how to care for our products.

At the end of the day, if a consumer resists getting a new garment because the old one still perform we have saved the world from yet another new item being produced - we call that a success. 

More about Peak Performance's sustainability
Peak Performance hållbarhet

Ecco

We at ecco always strive to improve our environment and minimize our impact on the planet. It's an ongoing process and we're committed to continuing to reduce waste and water consumption, while making sustainable products that last season after season.

Our goal to increase water efficiency in the leather tanning process is an important part of our sustainability mission. ECCO Leather's DriTan™ technology was developed as a first step towards more water-efficient leather manufacturing, a revolutionary production method for the leather industry.

We at ECCO are proud to have been awarded The Green Imprint award, which is given to companies that have sustainable and climate-friendly processes and sustainability initiatives.

Text from Ecco.

Ecco hållbarhet logo närbild

Ecco hållbarhetspris

Ecco hållbarhet läderproduktion

Zwilling

At ZWILLING we are committed to the future and aware of our responsibilities. We focus on reducing our CO2 emissions by making environmentally smart material choices, switching to renewable electricity sources and developing sustainable products and packaging.

  • The production site in Solingen has been 100% climate neutral since 2020

  • 100% of all our product portfolio to be carbon-neutral by 2030

  • All packaging and filling is being replaced to become completely plastic-free

  • All wood used will come from sustainably managed forests by 2030

  • Our headquarters and sites now have solar panels, that compensate for 100% of the electricity supply from the grid

  • 42% less Scope 1 and Scope 2 carbon emissions by 2030

  • From 2023 our report will cover Scope 3, to ensure that suppliers also reduce their emissions

Text from Zwilling.

Zwilling hållbarhetsarbete

Norrøna

Without nature, there is no Norrøna. We believe that the only way to run a business is with a sustainable platform where we strive to improve, explore and inspire to protect our planet. We are a company that offers outdoor products and adventure travel and we strive to become a company that takes 100% environmental and social responsibility and we follow the process to get there with our 2029 roadmap.

Samsøe Samsøe

At the very core of Samsøe Samsøe are our products – and while it is our vision to create outstanding garments that our customers can wear and value for many years, the production of clothing always comes at an environmental cost. Therefore, it is central to our sustainability ambitions to offer a more responsible range of products. To achieve this, we take a holistic approach that looks at all the different levels of production.  

For one, we focus on elevated design choices and craftsmanship to ensure that our products are long-lasting. Extending a product’s life is the best way to lower its impact.  Another important factor within this vision are the materials that we use to craft our products. They define both the quality of our products and our impact on the planet, and we recognise that we must consider and prioritise both. This is why, in as much as possible, we use recycled, organic, and certified materials to make our timeless garments and accessories.

Text from Samsøe Samsøe.

Samsøe Samsøe hållbarhet

Samsøe Samsøe hållbarhetsarbete

Samsøe Samsøe hållbarhet

At Björn Borg we have a product promise – to deliver world class products.

Björn Borg

Our products shall always meet our quality standard before coming into the hands of consumers.

Nevertheless, we are aware that in production minor defects can occur, products are therefore sorted out, not because they are damaged and can´t be used by the consumer, but because they are not world class.​

We are convinced that many items still have a value, and that there is a win-win-win-win opportunity to be captured. For the brand, consumer and environment. ​

Therefore, we introduce 2nd quality in our own outlet - items that have minor defects but are worth to be just as loved.​

Text from Björn Borg.

Björn Borg hållbarhet

Our sustainable journey

Samsonite

Based on our enduring values ​​and our long history of innovation, quality and durable products, we have now set ourselves the goal of becoming the world's most sustainable bag manufacturer. Our new global strategy, which goes by the name "Our responsible journey", consolidates our goals until 2030. It is about everything from how our products are manufactured to what stresses they must withstand, how we take responsibility by reducing our impact on the planet and how we ensure that our employees, partners and society at large participate in and benefit from our work.

SPARK SNG ECO

The Samsonite Spark SNG ECO is the suitcase for those who think about the environment. The interior of the series is made of 100% recycled PET bottles, so is part of the exterior. The details are made from unique and recycled cork.

SECURIPAK

Securipak is a theft-proof backpack that combines the comfort of the urban models with a variety of security functions, including a cut-resistant material layer, RFID pocket, with a main compartment that can only be opened from the back. The products also have reflective details and are made from an environmentally friendly material. 19 PET bottles.

STACKED

100% of the weight of the inner lining and inner band as well as at least 90% of the weight of the zipper are made from recycled PET plastic, which means the equivalent of 8 plastic bottles.

Text from Samsonite.

Samsonite Respark

Samsonite Stackd

Samsonite Securipack

See you Outside

Didriksons

At Didriksons, we focus on designing timeless garments that will be worn for a long time, are durable and created with innovative production processes to reduce our footprint on the environment as much as we can. We strive to constantly reduce our use of resources both in the form of water, energy and through smarter transport choices.

In our continuous effort to use better materials, we have ensured that the majority of our warmer jackets contain recycled fibers, that all padding is of animal origin, that the water repellency of our jackets is PFC-free, and that we use the more water-efficient dyeing method Solution Dye to so many products as possible.

Text from Didriksons.

Didriksons hållbarhet namnlapp

Didriksons hållbarhet logodetalj

Didriksons hållbarhet knappdetalj

Filippa K

Since founded 1993, Filippa K has had a mission to drive a movement of mindful consumption: creating wardrobe staples designed to last, and encouraging our community to buy fewer but better pieces to wear and love for years.

Following is some of the ways the brand works with sustainabilty:

  • For 2025 one of the company’s goals is to have 80% of all materials used in our ready to wear collection to be either recycled, regenerative, certified, or innovative. Additionally, 50% of all garments to be traced to the fibre’s country of origin.
  • We focus on quality and longevity when sourcing materials, so we can maximise the number of wears for each garment.
  • Filippa K is a member of Fair Wear: a foundation that works with brands and industry influencers to support garment workers in realising their rights to safe, dignified, properly paid employment. 85% of our production is based in Europe and 15% in Asia and we have established relationships with some partnerships as long as 20+ years.

Text from Filippa K.

Filippa K hållbarhet detaljbild söm

Filippa K hållbarhet detaljbild stickad tröja

Better World Strategy

Sand Copenhagen

At SAND Copenhagen, we operate only with suppliers and partners, who abide 100 % to our code of conduct and who are all ISO-certified, guaranteeing that they meet our high standards.

As a family owned and run company, we are extremely aware of our corporate responsibility, and we constantly aim to reduce our impact on the environment as well as strengthen our position in regard of social and economic sustainability.

We believe that continuously working to improve the quality of our items, both in fabric, design, and production, will increase the lifespan of each item. Love it, wear it, pass it on.

In the design process we aim to create shapes, colors, and prints that work well for more than a season and can transcend seasons and trends, also to prolong the lifespan of each item. You can even upcycle or redo the items to further reduce you impact on the environment. 

In all steps of the process from design idea to item we aim to use less of the natural resources and make smart solutions to reduce the environmental footprint. Being responsible lies deep in our DNA.

We strive to provide our customers with only the finest garments, and to do so, we operate exclusively with partners and suppliers of the highest standard, many of whom we have worked with for a long time. Growing and developing together over time makes our relationships strong and our production transparent.

Text from Sand Copenhagen.

Sand Copenhagen hållbarhet

Helly Hansen was born in the nature. It is our duty to protect it.

Helly Hansen

We create professional equipment to help people stay and feel alive in the world's toughest environments. Ever since Helly Hansen was founded by sea captain Helly Juell Hansen in 1877, we have developed high-quality equipment to protect people at sea and in the mountains, and we have an obligation to protect these environments.

After 140+ years in business, we know that long-term success can only be achieved by respecting, protecting and promoting ethical values, human rights and the environment. We are committed to continuing to advocate for the responsible use and enjoyment of the seas, mountains and the greater outdoors. By applying a holistic and scientific approach to all our decisions, we strive to ensure that our actions support the opportunity for people and the planet to thrive.

Text from Helly Hansen.

Helly Hansen hållbarhet

Hållbarhetsarbete Oscar Jacobson

Oscar Jacobson

At Oscar Jacobson, we value a long-term view of the business. We strive to minimize our impact on the environment, treat our fellow humans and wildlife well while maintaining a financially beneficial balance. Our primary focus is on delivering high quality products, where durability and timeless style are fundamental elements.

We embrace a long-term vision, where our goal is for our products to be useful for a long time. We strive to create timeless designs, tailored to our customers, allowing our garments to be worn with pride over the years. A central aspect of our philosophy is to locate production close by, within Europe. By doing this, our emissions are reduced while promoting labor standards and economic sustainability in the region.

We are proud to offer clothing that not only reflects our dedication to style and quality, but also our firm belief that business can be both responsible and successful.

Text by Oscar Jacobson.

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