Frölunda Week

frolunda-week-hero.jpg

Welcome to a week filled with hockey love, meet and greet with stars and exclusive Frölunda deals

! During Frölunda Week you can meet players from Frölunda HC, secure tickets to upcoming matches and enjoy unique supporter products – perfect for all Frölunda fans, young and old.

Get 25% off everything in store for the entire week! Valid when buying 2 items or more.

Sale items are up to 70% off the entire week.

Saturday 13/12 – A day full of activities for all ages!

Last chance! Don’t miss securing Frölunda merchandise before the pop-up closes for the week. Perfect for Christmas gifts, game-day hype, or for anyone wanting to boost their supporter collection.

Welcome to Frölunda Week at Hede Fashion Outlet where you can meet players, secure match day tickets and enjoy unique supporter products from Dec 9-14.

Frölunda Week | Hockey Love and Meet & Greet

Scan the QR code in the {{ brand }} store at {{ center }} to reveal your special offer. 

Unlock this exclusive offer

Too good to miss out on

Next reveal

Accumulate 5% of the value of your purchases as credits and get additional discounts of up to 25% on future purchases.

Login credentials are not correct

Something went wrong during login

Sign in

Make the most of your Fashion Club membership

Something went wrong finalizing account information

Finalized your profile successfully

Finalise your profile

Something went wrong during registration

Sign up to get 5% credit back and unlock rewards

Make the most of your membership

Join the club

Congratulations! You are now a member of Fashion Club.

Sorry page could not be found

Internal server error

Sorry, something went wrong. Try one of these options to get yourself back on track.,

MapTrifold32Icon

Car32Icon

Clock32Icon

Can't wait to get your hands on the best deals?

Let's go shopping

Kungsparksvägen 80, 434 39 Kungsbacka

(+46)300-57 00 00

What's happening?

Sample Sale 2026 Hede Fashion Outlet 1

Sample Sale in 13 stores! Starts March 5

Find unique items and collections at amazing prices. Limited stock, so don't wait too long!

Hede Fashion Outlet 25 år - event hero banner

25 year anniversary

Hede Fashion Outlet turns 25, and we’re celebrating all year long! And you are invited to join for amazing savings and more.

frolunda-tavling-hero-01.jpg

Win Match Day tickets to Frölunda

Shop, enter the competition & win! We are giving away match day tickets to Frölunda in Scandinavium!

Conditions apply. Click the image for more info.

Frölunda Week

Exclusive offers

Discover

About

Need help?