8 August 09:00
Moomin Day 2026
Celebrate Moomin Day with us on 8 August! The highly anticipated Moomin Day 2026 Collection arrives in a very limited edition, featuring this year's exclusive Moomin Day Mug 2026. The store opens early at 9:00 AM, so make sure to arrive in time to secure your favourites before they sell out.
Good to know
- Date: 8 August
- Location: Rörstrand Iittala Fiskars Arabia, Hede Fashion Outlet
- Store opens early: 9:00 AM
- Very limited quantities – arrive early
- Maximum 6 Moomin Day mugs per customer
- Buy 3 mugs or more and receive a complimentary gift
A warm autumn scene from Moominvalley
The Moomin Day Mug 2026 features a windy autumn day in Moominvalley, brought to life in warm shades of ochre, copper, pink and orange. The illustration is based on Tove Jansson's 1955 comic Moomin and the Dangerous Winter and beautifully captures the magical moment when autumn gives way to winter.
The design is especially unique, as autumn colours rarely appear in Moomin Arabia collections. At the same time, it connects visually with previous Moomin Day mugs, completing the beloved series celebrating the four seasons.
Moomin Day Collection 2026
This year, the store will offer an even wider selection of Moomin Day products than usual. Perfect for dedicated Moomin fans looking to expand their collection with even more exclusive items beyond the mug.
Moomin Day Mug, 0.3 L | 429 SEK |
Mini Plate, 10.5 cm | 159 SEK |
Mini Mug Set (4 pcs) | 419 SEK |
Tote bag | 289 SEK |
Kitchen Towel, 50 × 70 cm | 149 SEK |
Key ring | 79 SEK |