By cyclists, for cyclists
USWE Pop-Up
Welcome to the USWE Pop-Up Store at Hede Fashion Outlet! Back again from July 31 to August 3. Discover high-performance apparel for cyclists who refuse to compromise on quality or style. If you want to be fast and look fast – whether on the road or the trails – USWE is the brand for you. We’re thrilled to welcome them to Hede Fashion Outlet this summer. In the store, you’ll find a wide selection of premium cycling and running apparel for both men and women – built for all kinds of weather, road conditions, and disciplines: Road, Gravel, and MTB. Of course, we have sizes for everyone, from XS to XXL.
The store is located next to Scorett.
Open 10 am - 7 pm.
Plan your visit for some great vibes, and take the opportunity to grab amazing deals – up to 70% off cycling and running apparel, as well as backpacks from USWE, all designed to fit perfectly whether you're biking, running, or off on another high-movement adventure.
Special offer! If you cycle to the pop-up store in full cycling kit, you'll receive an extra 10% off your purchase.
Discover USWE
The team behind USWE grew up riding dirt bikes in the Swedish countryside, chasing adrenaline through deep mud holes and steep climbs. We packed our backpacks with enough food, water, and gear to keep ourselves – and our bikes – going day and night. The packs were insanely uncomfortable, bouncing around our sore backs like dancing monkeys – or God knows what. We hated it!
Our frustration led us to buy an old Husqvarna sewing machine in 2007 for a few bucks so we could start working on our own backpack prototype. Did we know how to sew? Hell no. Did we enjoy it? Oh yes. And just like that, USWE was born.
Today, we’re a global brand designing bounce-free action backpacks for athletes and weekend warriors who’d rather spend two hours trekking through cold mud than ten minutes in a shopping mall. Do our packs also work in sunshine on a peaceful morning run? (Do chickens lay eggs?) You bet they do!