Made by cyclists for cyclists
Void Cycling & USWE Pop-up
Welcome to VOID Cycling's & USWE pop-up store at Hede Fashion Outlet, back again on April 11-12. Discover performance clothing for cyclists who don't want to skimp on quality or style. If you want to both be and look fast on the roads, VOID and USWE are the brands for you. And we are happy to welcome them to us at Hede Fashion Outlet. In the store you will find a wide range of top quality cycling, running and moto clothing for both men and women, all weather conditions, Road, Gravel and MTB, and of course for small and large, with sizes from XS-XXL. On top of that they will bring a wide range of top quality running clothes and gear.
Plan a visit for some lovely bike hang, and take the opportunity to make great deals with up to 70% discount on cycling, moto and running clothes from VOID and USWE. As well as several backpacks from USWE, designed to fit perfectly whether you're cycling, running or on any other adventure that requires a lot of movement.
Extra offer!
If you cycle to the pop-up shop in full cycling outfit, you get an extra 10% discount on your purchase.
VOID Cycling
VOID Cycling is made by cyclist for cyclists. Born on the Swedish west coast in 2014 the brand was shaped by the windswept landscape around the west coast archipelago. Founded by a group of passionate riders with one mission – to fill that void on the market with high-end performance apparel products for cyclists that can challenge any weather conditions.
The harsh climate and demanding conditions of Sweden, where rain and strong wind is part of everyday life, requires premium apparel functionality. With thousands of hours on the saddle, our design team and brand ambassadors have pulled all their knowhow into the products that is carrying the VOID Cycling logo today.
In 2021 VOID Cycling became a part of the Swedish company USWE Sports AB, a company driven by its great passion in sports and having access to a strong global bike distribution network. A merge with a clear purpose, where the origin DNA of VOID Cycling will remain, where its strong roots to cycling and performance will be unchanged.
This is USWE
The team behind USWE grew up riding off-road motorcycles on the Swedish country side, searching for the adrenaline rush in deep mudholes and at big climbs. We stuffed our backpacks with enough food, water and gear to keep us and our bikes running day and night. The packs were really uncomfortable and bounced around our sore backs like dancing monkey’s or God knows what. We hated it!
Our frustration led us to buy an old Husqvarna sewing machine in 2007 for a couple of bucks so we could start working on our own backpack prototype. Did we know how to sew? Hell no. Did we enjoy it? Hell yes. And USWE was born.
Today we are a global brand designing bounce free action backpacks for athletes and weekend warriors, who rather spend two hours trekking through cold mud than 10 minutes in a shopping mall. Do our packs also work in sunshine during a nice morning jog? (Hey, does the hen lay eggs?) Of course they do!