Way Out West take over

Win VIP tickets and experience Way Out West like a star with access to exclusive VIP areas and first-class service. Make a purchase at the center for at least 500 SEK between July 31 – August 3 for a chance to win VIP tickets to Way Out West. Show your receipt at the Way Out West pop-up at Hede Fashion Outlet to enter the draw.

Make your festival experience unique by creating your own Way Out West merchandise! Together with Göteborgs Stadsmission and Way Out West, you can transform retro garments or your own clothes into completely unique Way Out West merch. This is not only a way to express your creativity but also a way to support an important local organization.

For those who love art and photography, don’t miss our exclusive photo exhibition with KEGEN, who has captured moments from past editions of the festival. Experience the magic and memories of the festival through stunning images that showcase the atmosphere and emotions from stages across the festival area.

Take a nostalgic journey back in time with our collection of historical Way Out West posters. These unique posters show the festival’s evolution and how it has become a part of Gothenburg’s cultural heritage. Or lose yourself in our film screening of previous years’ after movies that capture the spirit of Way Out West and all the wonderful memories we’ve shared over the years.

For music lovers, we’ll have DJ Mamdouh on Friday, August 1, and DJ Fanny Vilh B2B Benjamin Baniassadi on Saturday, August 2, keeping the energy high in the pop-up. When it’s time for a break, enjoy free drinks and snacks from Way Out West’s partners, Pepsi and OLW.

Meet the trio of stylists sharing their expertise and uplifting wardrobes of fashion enthusiasts across Sweden. On August 1 at 3pm, the podcast That’s Life visits Hede Fashion Outlet as part of the buildup to the upcoming festival.

Julian Hernandez spreads fashion inspiration to a broad audience as a stylist on Nyhetsmorgon, presenting the latest trends with style and clarity. Gorjan Lauseger has made his mark on men's fashion through his work with leading magazines such as Café, King, and Plaza – renowned for his sharp eye and editorial sense. Dennis Bröchner styles some of Sweden's most prominent names, including Benjamin Ingrosso, recently named Sweden's best-dressed man of 2024.

Together, they represent a powerhouse of fashion knowledge and will be at Hede Fashion Outlet to inspire you with concrete festival styling tips, trend insights, and personal advice. Take the opportunity to prepare for this summer's festivals and update your style with the help of three of Sweden's top stylists – exclusively at Hede Fashion Outlet!

Show your Way Out West ticket at the Information center to receive a VIP Day Pass for an additional 10% discount on regular outlet prices. Perfect for shopping everything you need for the festival season! Valid until August 10.

The discount only applies to regular outlet prices and cannot be combined with other offers or discounts.

Don't miss our Fashion Club deal on festival tickets: save 10% on both regular and VIP 3-day tickets! Ticket sale starts June 26 at 9 AM and are available while supplies last.

Tickets are now sold out.