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Get festival ready with us!

Way Out West take over

Way Out West take over på Hede Fashion Outlet

Welcome to Way Out West take over at Hede Fashion Outlet. August 1-4, we welcome Way Out West to the centre to spread festival atmosphere and to get you excited for the upcoming music festival in Slottsskogen! You'll find the Way Out West pop-up between Tommy Hilfiger and Haglöfs.

Compete and win VIP tickets

Win VIP tickets and experience Way Out West like a star with access to exclusive VIP areas and first class service. Make a purchase at the center for at least 500 SEK between August 1–4 for a chance to win VIP tickets to Way Out West. Present your receipt at the Way Out West pop-up at Hede Fashion Outlet to enter the draw. Also, don't miss the competition where you have the chance to upgrade your regular festival ticket to a VIP ticket.

Just for you, dear Fashion Club member

Last but not least, don't miss our offer on festival tickets: save 10% on both regular and VIP 3-day tickets!

Way Out West tickets

Feel the festival vibes!

Experience a taste of the festival with us at Hede Fashion Outlet August 1-4. The ultimate pre-party that sets the festival mood.

Way Out West pop-up

Instagram competition - Win VIP tickets to the festival

Check out our Instagram to find out how you can be in the running to win 2 VIP tickets to Way Out West. We will select 2 winners who will win 2 tickets each.

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Get ready for the festival with us

Make your festival experience unique by creating your own Way Out West merchandise! Together with Göteborgs Stadsmission and Way Out West, you can transform preloved retro garments or your own clothes into completely unique Way Out West merch. This is not only a way to express your creativity but also a way to support an important local organization.

For those who love art and photography, don't miss our exclusive photo exhibition with images from previous years' festivals, photographed by the talented KEGEN. Experience the magic and memories of the festival through fantastic images that capture the moments and emotions from stages around the festival grounds.

Take the opportunity to shop your festival style at Hede Fashion Outlet. Show your festival ticket at our Information Center to receive an additional 10% discount on regular outlet prices!

Win tickets to the festival Win VIP tickets and experience Way Out West like a star with access to exclusive VIP areas and first-class service. Make a purchase at the center for at least 500 SEK between August 1–4 for a chance to win VIP tickets to Way Out West. Present your receipt at the Way Out West pop-up at Hede Fashion Outlet to enter the draw.

Also, don't miss the competition where you can upgrade your regular festival ticket to a VIP ticket.

Take a trip down memory lane

Take a nostalgic trip back in time with the collection of historic Way Out West posters. These unique posters show the development of the festival and how it has become part of Gothenburg's cultural heritage. Or lose yourself in our movie screening of previous years' after movies that capture the feeling of Way Out West and all the great memories we've shared over the years.

Start the festival early with us

For music lovers, we have DJ Aron Buzas on Friday 2 August and DJ Kim Öhman on Saturday 3 August who will keep the atmosphere high in the pop-up. When it's time for a break, enjoy drinks and snacks from Way Out West's partners OLW, Norrlands Guld and Coca Cola.

Welcome to Way Out West take over at Hede Fashion Outlet - where music, art and community set the mood and become the ultimate recharge for next weekend's big music party!

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