In 1929, outdoor enthusiast Jørgen Jørgensen began his quest to create the ultimate outdoor products. Today, four generations later, Norrøna is still a family-owned Norwegian outdoor company. Inspired by the rugged Norwegian wilderness and driven by our passion for nature, we push the boundaries of product design with functional solutions to equip you with high-end, protective gear for your outdoor adventures.

The craftsmanship of product development has always been a driving force for Norrøna and we develop all products from idea to finished prototype at our headquarters. With a three-year design process on every product, we’re allowed to conduct extreme user driven product development with the powerful Arctic nature as our test laboratory.

Ethical trade and sustainability are essential in all parts throughout our value chain. We are completely transparent about our processes to keep pushing ourselves towards reducing our environmental footprint.

Welcome to nature.