They don't just last a season. Jeans merge with the body, are shaped by the body into an inseparable whole and become one with the wearer in a sublime symbiosis. Jeans reflect exactly who we are - put on in seconds, shaped over the years as the fabric adapts to and enhances every curve and crease. That's why they are so sexy.

This is why they are still so rebellious, still a symbol of dressing up and thinking outside the box. And above all, this is what makes them so unique. No two pairs are the same, just as no two people are the same. Yet there is nothing haute couture or high class about jeans. They are democratic.

Jeans are perhaps the only truly successful alchemy of the individual and the universal, because each pair exclusively reflects and represents the wearer - just like a strand of DNA.