In 2002, Kari Traa had just won an Olympic gold medal in Salt Lake City, cementing her position as a world class freestyle skier. But she couldn't find world class sportswear made for women. Sportswear simply wasn't made with the female body, or mind, in mind. And Kari wasn't having it.

She started knitting beanies and customizing her own gear, adding color and uniqueness that matched her personality. The designs got noticed, and Kari decided to turn her hobby into a business.

And so, the Kari Traa brand was born.

Shortly thereafter, Kari designed her first base layer pattern. The rest, as they say, is history. And it's not only our history, but the history of active, playful, natural, strong, rebellious, and confident women everywhere.

What started out as one woman's passion for creating a good-looking, great-fitting female sportswear, has evolved into the fastest growing female sportswear brand in Europe. All these years later, our mission remains the same; to empower women everywhere to be confident and unapologetically themselves, no matter where their adventures take them. And of course - it's all made For Her. By Her.