Shop at Hede Fashion Outlet

Play cool on the field, dress even cooler off it! A perfect break from tournament excitement is, of course, a visit to West Sweden's best shopping center. At Hede Fashion Outlet, we offer over 60 independent stores in a lovely outdoor setting. Shop popular Scandinavian and international brands in fashion, home decor, beauty, and footwear, always with up to 70% off. And of course, we have several delightful restaurants and cafes for a perfect shopping day.

Gothia Card

With your Gothia Card, you get access to a VIP Day Pass that gives you an additional 10% discount throughout your entire shopping day! The discount applies to regular outlet prices and cannot be combined with other offers or discounts.

Michael Kors special offer

Show your Gothia Card at Michael Kors and receive a 20% off coupon.

Free Shuttle Bus

Hop on our shopping bus from Heden, which takes you to world-class shopping in just 20 minutes — and it's completely free!

From Heden, Bohusgatan: 10:00 AM / 11:30 AM / 1 PM / 2:30 PM / 4 PM / 5:30 PM

From Hede Fashion Outlet, Hedebrovägen: 10:45 AM / 12:15 PM / 2 PM / 3:15 PM / 4:45 PM / 6:15 PM

Gather your team, family, or newfound friends and hop on our free shopping bus from Heden to Hede Fashion Outlet during the Gothia Cup for a day filled with shopping joy!