An exclusive Members only shopping event
Late Night Shopping
Welcome to an Evening Beyond the Ordinary. On Thursday, September 24, we invite you to an exclusive shopping night for Fashion Club members. During extra opening hours, you’ll experience a unique atmosphere filled with style, inspiration, and personal offers. Enjoy some lovely alcohol free sparkling wine while you stroll through the stores at your own pace, discovering special deals and surprises prepared just for this occasion. Don't forget to take a quick shopping break in one of our restaurants so you will last all night. And that’s not all — you’ll also earn triple bonus points on your purchases for this night only.
This is an experience you don’t want to miss. If you're not already a member, join the club so you don't miss out!
HIGHLIGHTS
- Special gifts to the 1000 first registered guests*
- Triple Fashion Club bonus all night
- Special happenings in stores
- Test you skills to win extra Fashion Club bonus credits
- Win back your shopping between 9-10 PM
- Colour analysis drop in
When: Thursday, September 24
Time: 7-10 PM
Where: Check in at the main entrance of Hede Fashion Outlet. Please note: The small entrance will be closed during the event.
How: This exclusive evening is only available to those who pre-register. Once you’ve registered, you’ll receive your official invitation by email. Show it at the entrance on the 24th. The invite is valid for you and your company, so bring your friends for a truly special night of shopping!
What: Special offers, triple bonus points, surprises, food, drinks, and an unforgettable atmosphere — all during an exclusive evening designed for you.
*Want to secure a special gift?
We have 1,000 special gifts available for the first 1,000 registered guests who attend the event. Each gift is personal and can only be redeemed by the individual who registered and received a confirmation of their registration.
You are, of course, welcome to bring guests with you! However, if others in your party would like the chance to receive a gift, each person must register individually.
Feel free to share the registration link with anyone you'd like to bring along.
See you at Late Night Shopping!
WIN BACK YOUR SHOPPING BETWEEN 9:00–10:00 PM: Shop between 9:00–10:00 PM for a chance to win back the value of your purchases on a Hede gift card. Show your receipts and fill in an entry form at the Information Centre. Good luck!
PLAY TO WIN: Put your skills to the test! Win extra bonus credits that will be added directly to your membership. If you hit the star prize, you’ll win no less than 1,000 bonus credits. The competition takes place outside Adidas.
Events in store
AIM’N: Grand opening of the completely renovated store at 7:15 PM. Come and get inspired! Goodie bags for the first 50 customers who spend SEK 500 or more.
BJÖRN BORG:
Stock clearance!
Products from SEK 100 for men, women and children. Find great deals on underwear, sportswear, swimwear, shoes and much more. Limited quantities, so don’t miss out!
Spin the wheel of fortune for a chance to win great prizes.
Free Borg drink for everyone who makes a purchase.
HUNKEMÖLLER: Goodie bags for the first 30 customers who spend at least SEK 500.
KARI TRAA: Goodie bags for the first 20 customers who spend at least SEK 600.
LE CREUSET: Enjoy a taste of an autumn-inspired chicken soup and freshly baked bread from the store.
LYLE & SCOTT: Wheel of fortune that all paying customers get to spin.
NAME IT: Get a Name It tote bag when you spend over SEK 500.
ORREFORS/KOSTA BODA: Goodie bags for the first 25 customers who spend at least SEK 500. (Value SEK 847.)
SAMSONITE:
Goodie bags for customers who purchase a suitcase for at least SEK 2,500. (Value SEK 478 regular price.)
Take part in the competition! Guess the weight of a packed cabin suitcase. Chance to win a Hi-Fi cabin suitcase.
Free engraving of initials with the purchase of a luggage tag.
SAND COPENHAGEN: Try your luck at SAND Copenhagen! Purchase any item and spin the wheel of fortune – every spin wins!
TRIUMPH: Goodie bags for everyone who spends at least SEK 800.
ZWILLING:
Goodie bags for the first 20 customers who spend at least SEK 1,500. (Value SEK 800.)
Demo of pots, pans and knives with delicious samples.
Spend at least SEK 2,500 between 7–10 PM and receive an overnight stay for 2 people including breakfast at Ivögården vineyard.
(Valid for 1 year. Booking is made by phone with Ivögården.)
Find your Fall colours
Have you ever wondered why certain colours make you look more vibrant, fresh, and radiant? During a personal 15‑minute session, the professional stylists from Nordic Fashion Institute will help you discover which shades suit you best. Using carefully selected colour samples, you'll find out which colour season you belong to – and how to use that knowledge when you shop.
After your analysis, you’ll receive access to a digital colour guide containing all the information about your colour season – a smart and practical tool to bring with you for future shopping trips.
We’ll also highlight this season’s trending colours and inspire you with tips on how to combine clothing and accessories from the outlet’s stores in a thoughtful and stylish way – helping you shop more intentionally and build a wardrobe that truly elevates you.
Drop‑in between 7-10
Stop by spontaneously for your colour analysis (subject to availability).
Photographer on site
Please note that during Late Night Shopping, photography will take place at Hede Fashion Outlet for marketing purposes, both online and offline. Although we do not intend to deliberately photograph or film you, there is a possibility that you may appear in our photos or videos. If you do not wish to be recorded, please avoid the areas where photography or filming is taking place. For more information about how we process your personal data, please see our privacy policy: https://www.hedefashionoutlet.se/en/privacy-policy