The biggest shopping event of the year
Midsummer's Day at Hede Fashion Outlet
Welcome to the absolute biggest and best shopping day of the year – Midsummer Day! Crazy good deals in ALL stores and lots of fun at the centre for young and old.
During the day, you can take part in competitions to win gift cards, listen to our DJ who spreads lovely tunes from the DJ booth and just enjoy a really lovely atmosphere at the centre. In short, a day you simply can't miss. Welcome!
Win a gift card
Collect a voucher in any store or Tourist Information Centre, enter your name and contact info and hand in the voucher in our Tourist Information Centre before 2 pm on Midsummer's Day for a chance to win a gift card of 1000 SEK. We draw 5 winners at 3 pm so make sure to stay to find out if you're the lucky winner!
All offers are released on Midsummer's Eve, so keep an eye out for the best deals before everyone else.
NEW addition 2025
A big new addition this year is that we welcome all Fashion Club members to a Midsummer VIP Day on Thursday, June 19th. What's that you ask? Well, as our most loyal customer we want to reward you by giving you early access to all amazing Midsummer Day deals. So if you haven't already, make sure to sign up to Fashion Club now and be the first to get your hands on amazing shopping deals.