August 9 at 9 am
Moomin Day 2025
Something exciting is just around the corner... It’s almost Moomin Day — and time for the very special annual mug! This year, on August 9th, Moomin Day celebrates the 80th anniversary of the Moomins. Welcome to Rörstrand Iittala Fiskars to secure your piece of this exclusive collector’s edition. Mark the date in your calendar now so you don’t miss the chance to add this year’s mug to your collection.
Good to know
- Date: August 9
- Location: Rörstrand Iittala Fiskars, Hede Fashion Outlet
- The store opens early at 09:00
- Price: 429 SEK
- Very limited edition
- Max 6 mugs per customer
- Arrive early
The 2025 Moomin Day Mug
The wait is almost over! This year’s Moomin Day celebrates both the 80th anniversary of the Moomins and the very first Moomin story, “The Moomins and the Great Flood”, where the Moomins made their very first appearance. In this story, Moomintroll and Moominmamma set out on a journey to find Moominpappa. Along the way, they also discover the Moominhouse – a place where everyone is welcome just as they are, which lies at the heart of the Moomin lifestyle.
The 2025 Moomin Day mug features an adorable scene from the story, where Moominmamma has created a cozy resting spot for Moomintroll, the small creature (later known as Sniff), the blue-haired girl Tulippa, and herself. They’ve all curled up together and fallen asleep among the ferns – except for Moomintroll, who struggles to fall asleep with all the strange forest sounds around.
“On every great journey, one must gather strength for the challenges ahead. These travelers truly need their rest, as they are determined to find Moominpappa while fleeing the great flood,” says Parvati Pillai, the illustrator behind this year’s mug design.
Pillai has faithfully interpreted Tove Jansson’s original illustration while adding enchanting colors to the originally black-and-white image.