Björn Borg Pop-Up at Hede Fashion Outlet

Welcome to the Björn Borg Pop‑Up at Hede Fashion Outlet! For a limited time, you can explore Björn Borg’s most popular styles at truly fantastic prices. Discover everything from iconic underwear to training favourites and relaxed everyday wear. The collection includes pieces for women, men, unisex – and even underwear for kids. Perfect for anyone looking to update their wardrobe with high‑quality pieces that blend function, style, and maximum comfort.

Location: Between Haglöfs and Tommy Hilfiger Dates: 26–29 March

Prices start from:

Underwear: from 80 SEK each

Selected products: from 99 SEK

Training wear: from 199 SEK

Casual wear: from 299 SEK

Bags: from 299 SEK

Shoes: from 399 SEK

Saturday Highlight

Nordic Wellness will be on-site offering drink samples and giving visitors the chance to win free 10‑pass gym cards. Plus: everyone who makes a purchase in the pop‑up will receive a one‑month membership at Nordic Wellness, the perfect boost for your fitness routine!

Welcome to the Björn Borg Pop‑Up!