Varg Pop Up Store

Varg is back with another pop up at Hede Fashion Outlet! We’re excited to welcome the Swedish outdoor brand Varg to Hede Fashion Outlet with a pop up store full of clean-cut function and Nordic soul. From October 30 until January 6, you’ll find a carefully curated selection of apparel for both women and men, including technical outerwear, and accessories perfect for both archipelago escapes and mountain adventures.

You’ll find the Varg store next to Only.

Born on the wild west coast of Sweden – where sea, cliffs, and weather are part of everyday life – Varg is deeply rooted in outdoor culture. Their design philosophy blends function, comfort, and character, carving out a unique space in Scandinavian outdoor fashion. Every piece is made to be worn and loved for years to come.

So whether you’re looking for your next go-to pieces for winter adventures or want to discover a Swedish brand that brings both soul and sustainability to the outdoors – don’t miss Varg’s pop up at Hede Fashion Outlet!