Varg Pop-Up Store

Varg opens Summer pop-up at Hede Fashion Outlet! This summer, we’re excited to welcome the Swedish outdoor brand Varg to Hede Fashion Outlet with a pop-up store full of clean-cut function and Nordic soul. From June 19 to July 31, you’ll find Varg right here, offering a carefully curated selection of apparel for both women and men, including technical outerwear, comfortable summer pieces, and accessories perfect for both archipelago escapes and mountain adventures.

You’ll find the Varg store right across from Rörstrand Iittala Fiskars.

Born on the wild west coast of Sweden – where sea, cliffs, and weather are part of everyday life – Varg is deeply rooted in outdoor culture. Their design philosophy blends function, comfort, and character, carving out a unique space in Scandinavian outdoor fashion. Every piece is made to be worn and loved for years to come.

🧡 On Thursday, June 19, we’re celebrating the grand opening – and the first 25 customers to make a purchase will receive an exclusive goodie bag.

So whether you’re looking for your next go-to jacket for summer adventures or want to discover a Swedish brand that brings both soul and sustainability to the outdoors – don’t miss Varg’s summer pop-up at Hede Fashion Outlet!