Varg was born on the rugged west coast of Sweden, surrounded by wind-swept cliffs and the wild, salty sea. After spending most of our lives challenging the forces of nature as elite sailors and mountaineers, we knew exactly what it takes for outdoor clothing to truly perform.

We also saw a need for garments that combine function and comfort with playfulness and style. That little something extra – a beautiful detail that makes the piece feel personal. We turned to our Nordic roots for inspiration and found it in craftsmanship, among people who have learned to live on nature’s own terms. With Varg, we want you to feel that you’re wearing something special and authentic – something meant to follow you on life’s many adventures. That feeling is what drives us.

"Throughout my athletic career as well as in everyday life, I’ve always liked wearing clothes made from comfortable materials, with a relaxed and cozy feel that reflects my soul and my approach to life."

– Madeleine Magnusson, founder of Varg